Using the imagery of literal roots filling out a primary element of the logo, while the tree imagery shoots up from ground level helped convey the connection, process, and growth orientation of the organization. I used the same technique to have the circle in the logo animate in a way that enveloped the other elements to push the value of unity, then animated the text fading in.
Below is an example of how this animation can be used as an overlay for video, giving an added sense of vitality and interest.