Hey there!

I’m Brian Barraza, a professional runner based in Boulder, Colorado. When I’m not training or racing, I channel that same passion into design, learning, reading, drawing, animating, and connecting with my community. I believe that mastering any craft leads to mastering the self. This pursuit has inspired me to deeply explore the human experience and how intentional design can shape it.

Guided by influences like Bruce Mau, Steve Magness, and Michael Gervais, I approach every project with a systems-level perspective—balancing creativity with strategic thinking. My background in high-performance running has instilled focus, resilience, and purposeful effort—qualities that define my design practice.

I specialize in creating tools that empower individuals and cultures, blending emotional intelligence, storytelling, and design to drive meaningful impact. From enhancing emotional intelligence through UX to reimagining brands as cultural tools, my work is rooted in empowering self-actualization and human flourishing.