I was approached by the marketing team at Bandit Running Company to create a social media asset for their upcoming "Keep the Lights On" collection. After an initial consultation, we were able to finalize the creative direction, with a turnaround time of less than 5 days.

I created a 2D animation over an HD asset of the Brooklyn Skyline to make the lights of one skyscraper turn on, forming the Bandit Running logo. Balancing timing and tension along with the desired audio, the crescendo of the piece coincides with the musical drop, causing the logo to flash several times.