BRian
Barraza
Designer & Storyteller cultivating meaningful human experiences - one intentional design at a time.
Intentional
Impact
With
Longevity.
I believe in the transformative power of design to shape intentional human experiences. I approach every project with a systems-level perspective, balancing creativity with strategic thinking.
With a background in high-performance running, I’ve cultivated a deep appreciation for focus, resilience, and purposeful effort—qualities that now shape my design practice. I specialize in creating tools that empower individuals and cultures, blending emotional intelligence, storytelling, and design to drive meaningful impact.
From enhancing emotional intelligence through UX design to reimagining brands as cultural tools, my work is rooted in the idea that design can empower self-actualization and human flourishing. Whether working on user experience, brand strategy, or motion design, my goal is always the same: to create work that’s intentional, impactful, and deeply aligned with the people it serves.
Projects
Explore how my work shapes intentional human experiences.
How We Feel
Designed an update for the How We Feel app, integrating body-based awareness, proactive analysis, AI coaching, and personalized tools to help users regulate emotions and improve well-being.
Adobe Redesign
Redesigning Adobe’s user support experience to center on community and user empowerment through an AI-powered Support Hub, providing personalized help, seamless community integration, and a user-friendly chatbot for creatives.
Clif Bar Redesign
Clif Bar's branding lacked alignment with high-performance athletes. I redefined its brand strategy through market research and competitive analysis, repositioning it as a performance-driven solution for elite endurance athletes.
Beyond Sport
For high school student-athletes, developing a sense of identity beyond sports can be a challenge. This solution empowers athletes to explore personal growth, purpose, and resilience through tailored brand design, mentorship, and interactive tools, showcasing a thoughtful approach to problem-solving and user-centric innovation.
Motion Design
This motion design collection highlights projects that combine storytelling and different styles of animation to showcase narratives, engaging audiences with memorable visuals while aligning seamlessly with each project's strategic goals.